We’ve always tried to bridge tradition and the modern world. That’s been our goal since the Moctezuma Brewery was founded by Whilhelm Hasse, a German immigrant, in 1884. Thirteen years later, he created a beer named Siglo XX (20th century) to celebrate the upcoming century. With the start of the new century, the beer was named “Dos Equis” (literally “Two Xs”). On our label you’ll find two unusual symbols: two large Xs and a face. The XX is actually our name. Dos Equis means two Xs, a legacy from our original name, Siglo XX. The face belongs to Moctezuma, the 16th-century Aztec ruler who was conquered by Cortés.