EVENT & PROMOTION
Kraken Attacks Icecream campaign kicked put in Cages sports bar .
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KRAKEN ATTACKS ICECREAM CAMPAIGN KICKED OFF IN CAGES SPORTS BAR FROM JUL TO AUG. |
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2019.05 |
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Luckily Dxcel was there to help provide the people of China with fun ways to keep this beast at bay. We created a special type of Salted Caramel Gelato made black with real squid ink—some say with the actual ink from the Kraken—and launched it in collaborations with 12 different bars. Beach Chairs, Beach Umbrellas, Mobile Bars, and Monster Decals were all some of the special ways we let people know exactly how to join in the fun.
For the venues who couldn’t indulge in our ice-cream, we created gift packs for them featuring tattoos, framed posters, pins, and the Kraken Tiki mugs. Dxcel was able to share their public safety message about the threat of the Kraken, with 60 bars this summer.  |
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 Kraken Black Spiced Rum was first introduced by Proximo Spirits in 2010. The dark rum is infused with 11 “secret” spices, caramel and other natural flavors. The rum gets its name after the mythical sea creature 'The Kraken' |
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