EVENT &  PROMOTION
ROGUE - DXCEL PARTNERSHIP ENTERS 11TH YEAR

2019.05


As the name shows, the spirit of revolution is deeply rooted in Rogue. The original Rogue brewpub was opened in 1988 in Ashland, Oregon. One and a half year later, a bigger pub brewery was built at the beautiful coast of Newport. Since the very beginning, Rogue has never stopped making new and creative top quality craft beers and spirits. 


Dxcel International Group has been partnered with Rogue as the exclusive importer in great China region since 2008. And this intimate partnership has succeeded for 11 years. Over the years, the sales have saw steady increase, not only in many pubs in major cities, but also in popular hypermarkets, chain stores and E-commerce. Through Taobao and JD.com, Rogue beers are easily available to consumers all over the country.



Dxcel has also acted as a strong marketing extension deeply into the dynamic Chinese market. The eye-catching Rogue images are found in various exhibitions, beer festivals, and cross-industry events, including CBCE, China Food & Drink Fair, Kerry Beer Festival, Shanghai Nan Feng Golden Summer, Shanghai Wine & Dine Festival, AK Club Fashion Show, Xi’An Beer Festival, Taipei Wine Fair, Taiwan Beer Revolution Fest, Hong Kong Beertopia.