EVENT &  PROMOTION
GOUDEN,THE BREAKTHROUGH CRAFT BEER 
STAR AT BEERNANZA


2019.05


Gouden, the breakthrough craft beer brand was launched on May 11th 2019 at Beernanza beer festival in Shanghai. On the stage, co-founder Malcolm Tan and the brewer Roy showcased their masterpiece.


Malcolm Tan,co-founder of Gouden beer has multinational work experience. He and his team travelled the world, tasted countless beers, and then partnered with selected breweries to make beers specifically designed for Chinese palates. Despite  all the long-cycle process, this is regarded as Gouden’s duty.


Three elegant craft beers were unveiled and shared on the launch part: a Belgian witbier brewed in Belgium, a session IPA & a Vienna style lager (both brewed in UK). Roy Locke, the brewer from this remarkably young team shared his story with these 3 beers and present them with some delicious cuisines. 


A real craft beer is always a versatile performer. And Gouden knows this well. During the event, Gouden has collaborated with Iceason, the Italian ice-cream maker, to present several beer-flavored ice cream. This amazing experience on the palate has had malt sweetness, citrus fruitiness, complex hop aroma and pleasant bitterness, and even the beer’s carbonation, to interact with different types of Italian ice-cream. It is such a delicious, beautiful, and interesting pleasure on the palate to be your must-try stuff.


The tasm were also privileged to have more than dozens of  fashion/lifestyle/food/liquor media and key opinion leaders  to join this easy, relaxing, pleasant and delicious party.




豪登精酿啤酒迎接夏天

                                        



精酿界新宠!豪登空降花园啤酒派对,寻遍世界只为1杯佳酿!

                                        



他们寻遍世界,只为让精酿啤酒燃爆你的夏天!

                    



It’s good, it’s gold, it’s a Gouden!

                    



Shanghai Daily